Cadbury is making Chomps, Curly Wurlys and Fudge bars less than 100 calories each to tackle obesity in kids

Cadbury is cutting the calories of their popular Chomp, Curly Wurly and Fudge chocolate bars, in an attempt to tackle childhood obesity.

The move is part of the company’s commitment to introduce a 100 calorie cap on all of its products commonly bought for children.

Why are the calories being reduced?

According to Cadbury owner Mondelez, the confectioners will be reducing the three bars to under 100 calories “over the next few months.”

The calories in Barny Sponge Bears will also be reduced to fewer than 100. Cadbury Mini Fingers and Cadbury Animals have already been changed.

Mondelez MD, Louise Stigant, told The Grocer that limiting calories was “t