East Sussex dog grooming internet sensation wins award

‘Lovemud Dog Grooming’ have spoken of their delight to have been awarded ‘Best Dog Grooming and Wellbeing Services 2023 – South East England’ in the Pets Products and Services Awards, hosted by LUXlife magazine.

Founded by Caroline in 2012, ‘Lovemud’ has grown from strength to strength. ‘Lovemud’ is a dog grooming salon based in Polegate, just outside of Eastbourne.

Caroline, who is City & Guilds certified, and has 11 years grooming experience, believes grooming should be as stress free and enjoyable for the dog as possible. She doesn’t use restraints unless needed, but instead uses positive reward-based training techniques throughout the grooming process. She believes it is this approach which has made her business so successful, as both dog and owners are happy to return again and again.

Caroline said: “Winning this award is such fantastic news. I had just seen my Instagram following was approaching 100,000 when the email to say I had won this award came through – I couldn’t believe my luck!”

Caroline has a successful TikTok account, where she showcases the unique way she works and has over 300,000 followers across her social media platforms.

She now offers online seminars through her website called ‘Lovemud Lessons’ which educate new groomers and pet owners and has big dreams to grow the brand ‘Lovemud.’ You can view the ‘Lovemud’ TikTok or Instagram channel by searching for ‘lovemuddoglady’ and get some tips and tricks on how to groom your pet effectively.